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Altura Homes

Crafting Digital Foundations for Dream Homes

Altura Homes real estate agents web design & development

The Goal

Altura Homes, a family-owned builder with deep roots in the Dallas–Fort Worth area, approached Visually Vogue seeking to modernize their online home-buying experience. Their existing website was outdated and lacked intuitive tools for prospective buyers to explore communities, view available homes, or easily schedule private tours. Altura’s leadership wanted a site that would reflect their craftsmanship and community focus, highlight special mortgage incentives, and empower visitors to connect directly with their Online Sales Counselor—all while running smoothly on desktop and mobile devices.

The Solution and Process

To address Altura’s objectives, we began with stakeholder interviews and user-journey mapping to understand how buyers research homes online. We then designed a responsive, photo-rich interface that opens with a “Find Your Dream Home” search bar—letting users filter by price, location, and build status. Each community page features high-resolution imagery, neighborhood highlights, and clear calls to “Call or Text” the dedicated sales agent. We built custom floor-plan viewer modules and integrated a dynamic “Mortgage Rate Buy-Down” banner that Altura’s marketing team can update in real time. Behind the scenes, we implemented a lightweight content management system enabling quick updates to inventory, pricing, and special offers. Finally, we embedded automated tour-request forms routed by ZIP code, ensuring inquiries reached the correct sales specialist without manual intervention.
Altura Homes real estate agents web design & development

The Results

Following launch, Altura Homes saw a 60% increase in online tour requests and a 45% rise in average session duration as visitors engaged more deeply with community and floor-plan content. Conversion of website visits to qualified leads improved by 25%, accelerating buyer outreach and shortening the sales cycle. Mobile traffic grew by 35%, confirming the site’s strong performance across devices. Altura’s sales counselors reported that prospects arrived better informed and more ready to commit, attributing much of their increased tour bookings to the clear “Call or Text” functionality. By delivering a streamlined, visually engaging home-search platform, Visually Vogue helped Altura Homes strengthen its brand, elevate the customer experience, and drive tangible sales growth.

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