Visually Vogue began by conducting a thorough content audit and mapping the ideal user journey, from initial discovery through program enrollment. We structured a single-page layout with clearly labeled sections: a hero headline “Use My Experience to Achieve the Physique You Deserve,” the Motivate–Inspire–Achieve trio, the interactive macro calculator, an overview of online coaching benefits, and a rotating carousel of client testimonials.
Our design team brought Francisco’s brand to life with bold typography, dynamic fitness imagery, and a vibrant accent palette that energizes each section. Development kicked off with a custom WordPress theme crafted in PHP and SCSS. Key features included a sticky header with “Join Now” and social icons, a responsive macro calculator that captures user inputs and instantly displays personalized calorie and macronutrient targets, and seamless integration with email-marketing tools for automated follow-up sequences. A client testimonial slider highlights real transformations with names, professions, and inspiring quotes.
Throughout development, we prioritized performance by inlining critical CSS, lazy-loading images, and deferring non-essential scripts to maintain sub-two-second load times. Cross-device and accessibility testing ensured that every visitor, whether on desktop or mobile, can effortlessly navigate, calculate, and convert.